France-based technology firm Scaleflex has launched an innovative new tool for digital asset management, its Visual Experience Platform (VXP), backed by €2.5 million in recent funding. The VXP platform combines cloud-based digital asset management (DAM), visual optimisation, and content distribution to streamline and enhance content handling for enterprise and mid-market businesses. The new platform is expected to attract attention in the digital asset management sector, a market currently seeing significant growth with analysts predicting a compound annual growth rate (CAGR) of over 17%.
Digital assets, from images and videos to extensive brand campaigns, have become critical resources for businesses aiming to scale effectively in online environments. Scaleflex’s VXP offers an all-in-one solution, allowing companies to consolidate asset storage, integrate advanced AI functions for automated tagging and moderation, and leverage tools to optimise media for faster website performance. According to Scaleflex’s co-founder and CEO, Emil Novakov, the platform was developed to meet a growing demand for digital solutions that enable scalable, efficient, and cost-effective asset management. “Our VXP answers clients’ calls for a platform that goes beyond standard DAM capabilities,” Novakov commented. “This solution has helped partners like L-Commerce, a subsidiary of French grocery chain E. Leclerc, to process assets faster and at lower costs, thereby enhancing their scalability and online performance—two critical factors for eCommerce success.”
The VXP platform features several unique modules, including a single source of truth for visual asset management, AI-enhanced tools for automated tagging and content moderation, dynamic media optimisation to improve web performance, and web portals for sharing resources such as brand guidelines and campaign materials. Scaleflex aims to cater to a broad user base, from marketing and communications teams to IT departments, with an intuitive interface that can be used directly or integrated headlessly into existing systems.
For companies looking to modernise their digital asset management systems, VXP’s cloud-agnostic architecture and compatibility with MACH (Microservices, API-first, Cloud-native SaaS, Headless) technology allow for seamless integration, giving businesses agility and flexibility. Scaleflex’s co-founder and CTO, Julian De Maestri, highlighted the platform’s adaptability, saying, “Our architecture is designed to scale, offering our customers blazing-fast performance. It integrates with virtually any system, enabling companies to innovate more quickly and tailor their visual asset strategies as they grow.”
Currently, Scaleflex serves over 1,300 clients globally, including well-known brands such as Michelin, Hyundai, Rakuten, and the European Space Agency. With the adoption of VXP, these businesses benefit from Scaleflex’s modular, composable solution, capable of managing billions of visual assets. The platform’s enhanced features aim to give enterprises the ability to optimise their digital assets, bringing streamlined efficiency and improved productivity across the board.
As demand for cloud-based digital solutions continues to rise, Scaleflex’s VXP stands out as a pioneering tool in the DAM landscape, combining cutting-edge technology and ease of use for diverse industry needs. For more information, please visit www.scaleflex.com.
