Technogym, the Italian company that has long been a leader in fitness and wellness, has unveiled a bold new vision for the future of health. In a move that aims to transform health and fitness, Technogym has introduced the concept of ‘Healthness’, leveraging 40 years of innovation in fitness, biomechanics, and artificial intelligence (AI).
The company, which began as a bodybuilding-focused brand before expanding into fitness, has grown into a life science company with a mission to promote a healthier and more active society. Technogym’s impact can be seen globally, with 25 million users connected to its ecosystem, part of a broader community of 70 million people training worldwide.
Nerio Alessandri, Technogym’s founder, presented the concept of Healthness, which builds on the company’s previous work in wellness, taking it further by emphasising the predictive nature of health prevention. According to the company, the ability to predict and prevent disease before it occurs will be one of the greatest revolutions of our time.
Healthness combines data and AI to offer personalised health prevention programs, emphasising that a healthy lifestyle has far more influence on health than genetics. While studies show that genetics account for only 20-30% of a person’s health, the remaining 70-80% is determined by epigenetics – the choices people make in their daily lives.
Unlike traditional fitness methods, Healthness is based on the principle that exercise is medicine. By focusing on physical training that targets muscular strength, cardiovascular endurance, balance, flexibility, and cognitive quality, Healthness offers a preventative approach to health that improves short-term physical performance and promotes healthy longevity.
The backbone of this approach is Technogym’s 30 years of data, collected on its Mywellness Open Platform. With AI, the company can now offer tailored Precision Training programs that are personalised for each individual’s needs. New AI-powered products, such as the Technogym Checkup assessment station, are designed to evaluate psycho-physical and cognitive parameters, automatically generating training programs based on the data collected.
Furthermore, the company has launched the Biostrength and Biocardio product ranges, which integrate seamlessly with the Technogym Ecosystem. These AI-driven products allow for Precision Training, automatically adjusting to the progress of each individual, and are connected to the Technogym app for easy data tracking. The result is a 30% improvement in performance over the same amount of training time compared to traditional methods.
Healthness is not only designed to help individuals live longer, healthier lives; it also presents a significant business opportunity. Fitness, sports, hospitality, corporate and medical sectors, along with personal trainers, are now able to incorporate hyper-personalised training programs into their offerings, generating added value and better outcomes for clients.
Through its innovative use of AI and data, Technogym is setting the stage for a future in which wellness is no longer simply a choice but a science-backed pathway to longevity and quality of life. As the company continues to evolve, it is clear that Healthness will play a key role in shaping the next generation of fitness and healthcare.
