Shonan Beauty Clinic (SBC), a leader in medical aesthetics in Japan, has announced the launch of a bespoke translation app and the rollout of its “Inbound-Focused Clinics” initiative. The move aims to address the increasing demand for medical tourism, ensuring international patients can access Japan’s advanced medical aesthetics treatments with ease.
The initiative comes as medical tourism in Asia experiences rapid growth. The global medical aesthetics market is projected to expand at a compound annual growth rate (CAGR) of 12.17%, reaching $212.5 billion by 2032. Japan is emerging as a top destination for medical tourism, with clinics such as SBC reporting significant interest from abroad. SBC alone welcomes over 10,000 foreign patients annually, with inquiries surpassing 20,000. While China remains a key market, demand from English-speaking countries is also rising.
Bridging the Language Gap
To overcome language barriers, SBC has developed a translation app specifically designed for medical aesthetics. The app translates specialised terminology, enabling effective communication between staff and international patients. Currently available in English and Chinese, it facilitates smoother consultations and pre-treatment discussions.
SBC plans to expand the app’s language offerings and roll it out nationwide, ensuring accessibility across all clinics. “This app is a pivotal tool in our mission to create a welcoming environment for patients worldwide,” an SBC spokesperson said. “We aim to empower patients with the confidence to choose treatments that meet their needs.”
Flagship Clinics Focused on International Patients
Three flagship clinics – Shinjuku Main Clinic, Shinbashi-Ginza Clinic, and Osaka Umeda Clinic – have been designated as “Inbound-Focused Clinics.” These facilities feature multilingual concierges fluent in English and Chinese, ensuring clear communication and an enhanced patient experience.
To extend accessibility, SBC plans to expand the initiative to key cities, including Yokohama, Nagoya, Sendai, and Sapporo. The company aims to double its annual inbound patient volume to 20,000 by the end of the year.
Medical Tourism and Regional Development
SBC’s initiative is part of a broader vision to position medical tourism as a key aspect of Japan’s infrastructure. By blending advanced aesthetic technology with Japanese hospitality, the clinic seeks to offer patients an experience that combines beauty, healthcare, and culture.
“This initiative is not just about treatments,” the company stated. “It’s about creating an environment where patients can experience the best of Japanese innovation and care while contributing to regional revitalisation and the growth of Japan’s medical tourism sector.”
The clinic’s long-term strategy highlights its commitment to redefining global medical aesthetics. By focusing on accessibility, patient experience, and cultural integration, SBC aims to set a new standard in the industry and inspire confidence in patients worldwide.
